Axe 'paranoid eye' by Ponce Argentina

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In this TV spot, a man uses his demented eye to check for sweat patches.

The ad shows a man suffering from copious perspiration and repelling all females. He starts using Axe which puts an end to his troubles - "Just focus on girls"

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Released: 29 May 2008

Credits

Copywriter
Joaquin Cubria

Art director

Bruno Tortolano

Production company
Traktor/Pioneer Productions

Director
Traktor

Editor
Eliane Katz

Post-production

Cinecolor

Audio post-production

La Casa Post

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