Axe 'so cute' by Ponce Argentina

3.0 4 Votes

This ad delivers the message that if you use a woman's soap, you will smell like one...

The ad is a parody of a scene in Cinderella with the animals helping her get ready - a man is shown using pink soap in the shower and is then confronted with cute animals who try to help him get dressed, thinking he's a woman

Share On:

Released: 09 September 2008

Credits

Brief
To promote Axe shower gel

Copywriter
Joaquin Cubria

Art director

Ignacio Ferioli

Planner
Diego Luque

Production company
Garlic Films

Director
Marcelo Burgos

Editor
Pablo Plant

Post-production

Miopia

Audio post-production

Sonomedia

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Axe 'Axe Boat' by BBH

Axe 'Axe Boat' by BBH

Axe has launched a TV ad in France and Spain and online to promote the Axe Boat tour as it begins its cruise around the French and Spanish coasts.

Impulse 'rock and hard place' by Ponce Argentina

Impulse 'rock and hard place' by Ponce Argentina

A man is caught between opening the car door for his date and remaining one of the boys.