Axe 'so cute' by Ponce Argentina

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This ad delivers the message that if you use a woman's soap, you will smell like one...

The ad is a parody of a scene in Cinderella with the animals helping her get ready - a man is shown using pink soap in the shower and is then confronted with cute animals who try to help him get dressed, thinking he's a woman

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Released: 09 September 2008


To promote Axe shower gel

Joaquin Cubria

Art director

Ignacio Ferioli

Diego Luque

Production company
Garlic Films

Marcelo Burgos

Pablo Plant



Audio post-production


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