Discovery Channel 'i love the world' by 72 and Sunny

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TV campaign for Discovery Channel.

Video 1: I love the world

Video 2: Have you ever

Video 3: Favourite Memories

Video 4: Money

Video 5: Laika

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Released: 15 April 2008

Creative in this campaign:

Credits

Project name
60 “I Love the World”

Brief

To position the network as The World’s Biggest Fan of The World

Copywriter
Jason Norcross

Art director

Bryan Rowles

Production company

Saville Productions, [Outsider / Santa Monica, CA]

Director

Allan Grouier, [James Rouse]

Editor

Graham Turner

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