Discovery Channel 'i love the world' by 72 and Sunny

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TV campaign for Discovery Channel.

Video 1: I love the world

Video 2: Have you ever

Video 3: Favourite Memories

Video 4: Money

Video 5: Laika

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Released: 15 April 2008

Creative in this campaign:


Project name
60 “I Love the World”


To position the network as The World’s Biggest Fan of The World

Jason Norcross

Art director

Bryan Rowles

Production company

Saville Productions, [Outsider / Santa Monica, CA]


Allan Grouier, [James Rouse]


Graham Turner

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