NBA 2k9 'guys and playstation' by 72 and Sunny

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Group of guys in flat with events happening around playing the new NBA 2k9 video game.

Video 1: J in your face

Video 2: Living rosters

Video 3: OBF Soldiers

Video 4: Westside

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Released: 08 October 2008

Creative in this campaign:


Project name


To promote the release of NBA 2K9 as the must-have basketball game of the year

Creative agency

72andSunny Los Angeles


Bryan Rowles, Tim Wolfe, Jeff Beberman    

Art director

Jeff Beberman, Bryan Rowles

Production company

Fools and Horses


Evan Bernard


Graham Turner, Carlos Arias

Audio post-production

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