Bonds 'kaleidoscope' by The Campaign Palace, Sydney
TV and cinema ads for new range of Bonds underwear.
Video 1: Kaleidoscope
Video 2: Mash
TV and cinema ads for new range of Bonds underwear.
Video 1: Kaleidoscope
Video 2: Mash
Released: 02 August 2007
Project name
Kaleidoscope
Brief
Launch Bonds new range of colourful youth underwear
Copywriter
Rupert Taylor
Art director
Kirsty Gavin
Planner
Rebecca McCarthy
Media agency
Mediacom
Media planner
Toby Duffin
Production company
Boomerang Productions
Director
Alex Smith
Editor
Simon Njoo
Post-production
The LaB, Sydney
Audio post-production
Nylon Studios
Exposure
FTA – Sydney & Melbourne & Pay TV - National