Bonds 'kaleidoscope' by The Campaign Palace, Sydney

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TV and cinema ads for new range of Bonds underwear.

Video 1: Kaleidoscope

Video 2: Mash

 

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Released: 02 August 2007

Creative in this campaign:

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Credits

Project name
Kaleidoscope

Brief
Launch Bonds new range of colourful youth underwear

Copywriter
Rupert Taylor

Art director

Kirsty Gavin

Planner
Rebecca McCarthy

Media agency

Mediacom

Media planner
Toby Duffin

Production company

Boomerang Productions

Director
Alex Smith

Editor
Simon Njoo

Post-production

The LaB, Sydney

Audio post-production

Nylon Studios

Exposure
FTA – Sydney & Melbourne & Pay TV - National

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