RSPCA 'role of rspca' by The Campaign Palace, Sydney

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New TV ads to highlight the importance of the RSPCA.

Video 1: Domestic abuse

Video 2: Guard Dog

Video 3: Violent criminals

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Released: 15 April 2008

Creative in this campaign:

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Credits

Project name
RSPCA awareness and fundraiser

Client
Steve Coleman, CEO, RSPCA

Brief
Raise awareness of the links between animal cruelty, domestic violence and criminal behaviour.

Copywriter
Laurie Ingram

Art director

Andrew Town

Planner
David Hartmann

Media agency
Mindshare

Production company
Various – pro bono work

Director
Glendyn Ivin, Dave Deneen, Ben Lawrence

Editor

Post-production
Tide, The Lab, Frame Set & Match

Audio post-production

Nylon Studios

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