RSPCA 'role of rspca' by The Campaign Palace, Sydney
New TV ads to highlight the importance of the RSPCA.
Video 1: Domestic abuse
Video 2: Guard Dog
Video 3: Violent criminals
New TV ads to highlight the importance of the RSPCA.
Video 1: Domestic abuse
Video 2: Guard Dog
Video 3: Violent criminals
Released: 15 April 2008
Project name
RSPCA awareness and fundraiser
Client
Steve Coleman, CEO, RSPCA
Brief
Raise awareness of the links between animal cruelty, domestic violence and criminal behaviour.
Copywriter
Laurie Ingram
Art director
Andrew Town
Planner
David Hartmann
Media agency
Mindshare
Production company
Various – pro bono work
Director
Glendyn Ivin, Dave Deneen, Ben Lawrence
Editor
Post-production
Tide, The Lab, Frame Set & Match
Audio post-production
Nylon Studios