Nike 'sticky post' by BBDO Argentina

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Ad to raise awareness of a one million-strong 10k race.

The aim was to get more Argentinians involved in the race.

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Released: 28 August 2008


Project name
Sticky post

Manuel Douchez, Brand Com, Nike Argentina 


With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time. The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31st.  There will be 15,000 Argentine participants. 

Executive Creative Directors
Ramiro Rodriguez Cohen / Rodrigo Grau


Jorge Condomí

Art director

Pablo Del Fabbro

Florencia Leonetti

Lucila Dragan

Media agency

Phd Argentina

Media planner
Coco Mujica

Media spend

Not available

Production Company

Antonio Balseiro


Audio post-production


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