Nike 'sticky post' by BBDO Argentina

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Ad to raise awareness of a one million-strong 10k race.

The aim was to get more Argentinians involved in the race.

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Keywords:

Media / Entertainment, Argentina, Sports, South America, Global, Advertising

Released: 28 August 2008

Agency: BBDO Argentina
Advertiser: Nike
Creative Type: Television
Sector: Media / Entertainment Sports
Country: South America Argentina

Related Creative:

Credits

Project name
Sticky post

Client
Manuel Douchez, Brand Com, Nike Argentina

Brief
With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time. The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31st. There will be 15,000 Argentine participants.

Executive Creative Directors
Ramiro Rodriguez Cohen / Rodrigo Grau

Copywriter
Jorge Condomí

Art director
Pablo Del Fabbro

Planner
Florencia Leonetti

Producer
Lucila Dragan

Media agency
Phd Argentina

Media planner
Coco Mujica

Media spend
Not available

Production Company
Gazz

Director
Antonio Balseiro

Post-production
Gazz

Audio post-production
Minivan