The Financial Bank 'effective savings' by Y&R Peru

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This campaign positions The Financial Bank deliberately as a small one who undresses the uncomfortable truth about the big banks and the advantages of being small.

Video 1: Big Salary
Video 2: Blue Account
Video 3: Earthling
Video 4: Effective

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Released: 01 March 2009

Creative in this campaign:

Credits

Project
Earthling / Big Salary / Blue Account / Effective Savings Account
Advertiser
Financial Bank
Brief
Position The Financial Bank as a small business which avoids the problems associated with big banks
Creative agency
Young & Rubicam Peru
Creative director
Flavio Pantigoso
Art director
Enrique Arellano                
Copywriter
Flavio Pantigoso        
Agency producer
Patricia de la Cuba
Production company
Fusión Atómica, Lima
Director
Guillermo Alvarez, Carlos Barriga
Producer
Daniel Torrealba
Audio
Digital Audio Studios, Lima
Post production
Fusión Atómica, Lima

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