The Financial Bank 'effective savings' by Y&R Peru

0.0 0 Votes

This campaign positions The Financial Bank deliberately as a small one who undresses the uncomfortable truth about the big banks and the advantages of being small.

Video 1: Big Salary
Video 2: Blue Account
Video 3: Earthling
Video 4: Effective

Share On:

Released: 01 March 2009

Creative in this campaign:


Earthling / Big Salary / Blue Account / Effective Savings Account
Financial Bank
Position The Financial Bank as a small business which avoids the problems associated with big banks
Creative agency
Young & Rubicam Peru
Creative director
Flavio Pantigoso
Art director
Enrique Arellano                
Flavio Pantigoso        
Agency producer
Patricia de la Cuba
Production company
Fusión Atómica, Lima
Guillermo Alvarez, Carlos Barriga
Daniel Torrealba
Digital Audio Studios, Lima
Post production
Fusión Atómica, Lima

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

The World: Insider's view - Peru

There's a creative revolution going on in Peru, Aldo Canchaya writes, as a new generation of creatives emerge, determined to make their marks on the advertising world.

Ipsos acquires stake in Peruvian market research company

Ipsos acquires stake in Peruvian market research company

LONDON - Ipsos has acquired a majority stake in Peruvian market research company Apoyo Opinion y Mercado SA, a member company of the Apoyo Group.