Lacoste 'love of pink' by CB Grey
New TV ad to promote the launch of a new fragrance for Lacoste.
The ad has been released to coincide with Valentines Day.
Released: 14 January 2008
- Agency: CB Grey
- Advertiser: Lacoste
- Creative Type: Television
- Sector: FMCG Cosmetics / Toiletries
- Country: Europe France
Credits
Project name
Lacoste – Love of Pink
Client
Andreas Gerber, Associate Marketing Director – Lacoste (P&G Prestige Beaute) and Jopa Malantic, Brand Manager – Lacoste (P&G Prestige Beaute)
Brief
To promote the launching of the New Lacoste Love of Pink Fragrance (in February 2009), associate its launch with the feeling of love in the romantic context of Valentine’s day.
Copywriter
Baptiste Thiery
Art director
Mathilde Carpentier
Planner
Frederic Girard
Media agency
Starcom
Production company
Irene
Director
Paul Gore
Editor
Sony ATV Music Publishing
Post-production
Irene/Mikros/Buff
Audio post-production
THE
Exposure
TV (worldwide launching)
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