Lacoste 'love of pink' by CB Grey

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New TV ad to promote the launch of a new fragrance for Lacoste.

The ad has been released to coincide with Valentines Day.

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Released: 14 January 2008

Credits

Project name
Lacoste – Love of Pink

Client
Andreas Gerber, Associate Marketing Director – Lacoste (P&G Prestige Beaute) and Jopa Malantic, Brand Manager – Lacoste (P&G Prestige Beaute)

Brief
To promote the launching of the New Lacoste Love of Pink Fragrance (in February 2009), associate its launch with the feeling of love in the romantic context of Valentine’s day.

Copywriter
Baptiste Thiery

Art director

Mathilde Carpentier

Planner

Frederic Girard

Media agency

Starcom

Production company

Irene

Director
Paul Gore

Editor
Sony ATV Music Publishing

Post-production

Irene/Mikros/Buff

Audio post-production

THE

Exposure
TV (worldwide launching)

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