Sundek 'rage' by CB Grey

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A man flies into a rage, smashing up his house, after breaking his shoelace.

The ad is based on the premise that surfers use 99 per cent of their patience in the water.

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Released: 15 March 2008

Credits

Client
Lorenzo Pacini, Marketing Director

Brief
Create awareness on the Sundek surf clothes brand

Copywriter
Luissandro Del Gobbo

Art director

Giovanni Settesoldi

Planner
Alex Gaudin

Media agency
Media spend
€400,000

Production company
Les Telecreateurs

Director
Edouard Deluc

Editor
Fred Olszak

Post-production
Vincent Hewe

Audio post-production

Tranquille Le Chat

Exposure
Cable/satellite TV in Italy, France, Spain, Mexico)

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