Sundek 'rage' by CB Grey

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A man flies into a rage, smashing up his house, after breaking his shoelace.

The ad is based on the premise that surfers use 99 per cent of their patience in the water.

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Released: 15 March 2008


Lorenzo Pacini, Marketing Director

Create awareness on the Sundek surf clothes brand

Luissandro Del Gobbo

Art director

Giovanni Settesoldi

Alex Gaudin

Media agency
Media spend

Production company
Les Telecreateurs

Edouard Deluc

Fred Olszak

Vincent Hewe

Audio post-production

Tranquille Le Chat

Cable/satellite TV in Italy, France, Spain, Mexico)

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