Sundek 'rage' by CB Grey
A man flies into a rage, smashing up his house, after breaking his shoelace.
The ad is based on the premise that surfers use 99 per cent of their patience in the water.
Released: 15 March 2008
- Creative Type: Television
- Sector: Fashion / Clothing
- Country: Europe France
Credits
Client
Lorenzo Pacini, Marketing Director
Brief
Create awareness on the Sundek surf clothes brand
Copywriter
Luissandro Del Gobbo
Art director
Giovanni Settesoldi
Planner
Alex Gaudin
Media agency Media spend
€400,000
Production company
Les Telecreateurs
Director
Edouard Deluc
Editor
Fred Olszak
Post-production
Vincent Hewe
Audio post-production
Tranquille Le Chat
Exposure
Cable/satellite TV in Italy, France, Spain, Mexico)
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