Rocket 'pool' by CB Grey
TV ad to demonstrate the efficiency and strength of Rocket screws.
The ad shows a maintenance man installing a diving board in a swimming pool during the time taken for a fat man to do his run-up.
Released: 01 July 2008
- Creative Type: Television
- Sector: FMCG Household Products
- Country: Europe France
Credits
Project name
Rocket
Client
Christian Daudier, Marketing Director
Brief
To highlight the leadership of the Rocket screws in the DIY world and create awareness toward sales forces.
Creative agency
Callegari Berville Grey
Copywriter
Luissandro Del Gobbo
Art director
Giovanni Settesoldi
Planner
Anouk Benlolo
Media agency
CBGrey
Media planner
Carole Poncet
Media spend
€500,000
Production company
U-Man
Director
Settesoldi Del Gobbo
Editor
Hawa Sangare
Post-production
U-Man
Audio post-production
Bam-Prod Paris
Exposure
TV (Hertizan and cable TV)
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