Rocket 'pool' by CB Grey

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TV ad to demonstrate the efficiency and strength of Rocket screws.

The ad shows a maintenance man installing a diving board in a swimming pool during the time taken for a fat man to do his run-up.

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Released: 01 July 2008

Credits

Project name
Rocket

Client
Christian Daudier, Marketing Director

Brief
To highlight the leadership of the Rocket screws in the DIY world and create awareness toward sales forces.

Creative agency

Callegari Berville Grey

Copywriter
Luissandro Del Gobbo

Art director

Giovanni Settesoldi

Planner
Anouk Benlolo

Media agency

CBGrey

Media planner

Carole Poncet

Media spend

€500,000
Production company
U-Man
Director
Settesoldi Del Gobbo
Editor
Hawa Sangare
Post-production
U-Man
Audio post-production
Bam-Prod Paris
Exposure
TV (Hertizan and cable TV)

 

 

 

 

 

 

 

 

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