BMW 'thank you' by Dare

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Ad to demonstrate the efficient dynamics of the new BMW

Digital - website demo

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Credits

Client
Richard Hudson, Suzanne Grey, Natasha Newman, Laurence Riehl, BMW

Brief

To increase awareness and understanding of the BMW EfficientDynamics proposition.

Copywriter
Carina Martin, Emma Lawson

Planner (creative agency)
Toby Horry, Kirsty Angus

Media agency
Zed Media

Designer

Jonny Goodall, Kit Suman, Will Rose, Steve Hendricks

Exposure
Online

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