BMW 'thank you' by Dare
Ad to demonstrate the efficient dynamics of the new BMW
Digital - website demo
- Agency: Dare
- Advertiser: BMW
- Creative Type: Television
- Sector: Autos
- Country: United Kingdom
Related Creative:
Credits
Client
Richard Hudson, Suzanne Grey, Natasha Newman, Laurence Riehl, BMW
Brief
To increase awareness and understanding of the BMW EfficientDynamics proposition.
Copywriter
Carina Martin, Emma Lawson
Planner (creative agency)
Toby Horry, Kirsty Angus
Media agency
Zed Media
Designer
Jonny Goodall, Kit Suman, Will Rose, Steve Hendricks
Exposure
Online
Related News
BMW 'beauty seldom seen' by WCRS
WCRS has created a global campaign for the launch of BMW's first four-door coupé.
BMW 'Ultimate Track' by Engine/Dare
Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new BMW 3 Series in the context of the company's sponsorship of London 2012.
