KIA 'hamsters' by David & Goliath

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KIA is promoting its Soul marque as "the new way to roll" in a spot featuring giant CGI hamsters.

The 60-second uses images of hamsters stuck on running wheels in a suburban town, in order to represent those people, who are trapped on the treadmill of life.

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Released: 05 March 2009

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Credits

Project
Hamsters
Creative agency
David & Goliath
Client
KIA
Art directors
Laurenne Sala, Colin Jeffery, David Cuccinello, Todd Rone Parker
Copywriters
Mike Van Linda, Sean Vij, Tim White
Production company
Radical Media
Director
Tarsem                  
Producer
Justin Kumata

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