Carlsberg 'thatchers' by Irish International BBDO

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Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish drinkers some light relief from the recession.

Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish drinkers some light relief from the recession.

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Released: 10 March 2009

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Credits

Project
Thatchers
Client
Justine Donohoe, marketing manager Carlsberg, Diageo Ireland
Brief
Show Carlsberg's social side by demonstrating its drinkers can live beyond the obvious
Writers/art directors
Mal Stevenson, Bernie Martin, Paddy Geraghty
Media agency
Initiative
Media planners
Jenny Byrne, Tracy-Ann Goodwin
Production company
MJZ
Director
Lenny Dorfman
Editor
Neil Smith
Post-production
Windmill Lane Pictures
Audio post-production
Number 4 Studios

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