Tango 'orange man' by Howell Henry Chaldecott Lury

4.0 2 Votes

No commercial better symbolized the creative iconaclism of Howell Henry Chaldecott Lury during the early 90s than its first Tango spot for Britvic.

No commercial better symbolized the creative iconaclism of Howell Henry Chaldecott Lury during the early 90s than its first Tango spot for Britvic.

Shot in the style of a football replay, it features someone being "hit" by the taste of Tango when a bald orange man runs up to him and smacks him around the face.

A follow-up film was changed to show the orange man kissing his victim after fears that children copying his antics might perforate each other's eardrums.

This ad was kindly supplied by the History of Advertising Trust from its Arrows Archive - a collection of every entry to The British Television Advertising Awards since 1977. That's over 25,000 TV commercials and counting.

Visit the Arrows Archive

Share On:

Released: 12 March 1992

Credits

Project
Orange Man
Client
Britvic
Creative agency
Howell Henry Chaldecott Lury
Writer
Al Young
Art director
Trevor Robinson
Production company
Limelight
Director
Matt Forest

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Tango

Tango "argh!" by Bartle Bogle Hegarty

Britvic J2O 'cats and dogs' by BBH

Britvic J2O 'cats and dogs' by BBH

J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft drink that you can consume while others drink alcohol.