MCBD/Elvis have created an interactive poster using Europe's largest digital screen.
The screen ‘talks' to people who pass by the poster site, by using personalized message, tied into Virgin Trains quickest ever route from Liverpool to London
The messages, which include We’re faster than that number 45 bus, are written by creatives observing nearby people, cars and buses.
Released: 12 March 2009
Project name
Virgin Trains Liverpool Wall
Client
Steve Seddon, Advertising Manager, Virgin Trains
Brief
Announce Virgin Trains are now running faster and more frequent services from Liverpool to London
Creative agency
MCBD/Elvis
Copywriter
Rick Kiesewetter
Art director
John Treacy
Brand planner
Mary Tucker
Digital planner
Richard Neville
Media agency
Manning Gottlieb OMD
Media planner
Chloe Howard
Designer
Jason Garfield
Exposure
Online
MCBD has unveiled a new integrated campaign for Virgin Trains featuring a series of graphic novel illustrations.
© Haymarket Media Group Ltd.
