Virgin Trains "Liverpool Wall" by Miles Calcraft Briginshaw Duffy / Elvis

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MCBD/Elvis have created an interactive poster using Europe's largest digital screen.

The screen ‘talks' to people who pass by the poster site, by using personalized message, tied into Virgin Trains quickest ever route from Liverpool to London

The messages, which include We’re faster than that number 45 bus, are written by creatives observing nearby people, cars and buses.  

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Released: 12 March 2009

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Credits

Project name
Virgin Trains Liverpool Wall

Client
Steve Seddon, Advertising Manager, Virgin Trains

Brief
Announce Virgin Trains are now running faster and more frequent services from Liverpool to London

Creative agency
MCBD/Elvis

Copywriter
Rick Kiesewetter  

Art director
John Treacy

Brand planner
Mary Tucker

Digital planner
Richard Neville

Media agency
Manning Gottlieb OMD

Media planner
Chloe Howard

Designer
Jason Garfield

Exposure
Online

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