Nike+ "Men vs Women" by AKQA

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AKQA is utilising the data it has captured on its Nike+ website to help support a new TV spot for Nike 'Men vs Women' developed by 72 and Sunny.

Launched in 2006, Nike+ allows Nike+ running shoes to transmit data wirelessly to an iPod Information on time, distance, pace and calories burned during a run can then be stored on www.nikeplus.com.

The site is now pitting Men against women, challenging them to beat one another by using this data to see which group are performing best.

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Released: 13 March 2009

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Credits

Project name
Nike+ Men vs Women

Client
Nike

Creative agency
AKQA

Copywriter
Paul Anglin

Art director

Davor Krvavac

Planner
N/S

Designer
Nick Bastian

Exposure
Online and TV

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