Nike+ "men vs women" by 72 and Sunny

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Roger Federer, Eva Longoria Parker, Paula Radcliffe, and Fernando Torres all star in a new ad campaign promoting Nike+'s virtual race that pits men against women.


The campaign sees each celebrity displaying some healthy male vs female rivalry in a bid to encourage runners to join the challenge at www.nikeplus.com,

The online campaign was created by AKQA, and uses the data collected from its Nike+ and ipod technology to keep tracks on which sex is performing best. 

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Released: 13 March 2009

Credits

Project
Nike+ men vs women
Client
Nike
Creative agency
72 & Sunny
Exposure
TV, online

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