Barclays "take one small step" by Bartle Bogle Hegarty

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Barclays is highlighting how consumers can "take one small step" towards improving their financial situation by switching to its banking services. The campaign, by Bartle Bogle Hegarty, aims to show how Barclays allows its consumers to have greater control over their finances.

The first of two executions, "musical safes," uses the metaphor of a guessing game where the viewer has to decipher which of three safes its money is in to illustrate how difficult it can be to keep track of your finances.
The second ad, "see saw", promotes Barclays free CreditFocus service, which enables small business to check suppliers' creditworthiness. The ad sees a man chasing gold bullion across an undulating floor. 

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Released: 15 March 2009

Creative in this campaign:

Credits

Project
Take One Small Step
Advertiser
Barclays
Brief
Show how Barclays is in its customers' corner
Creative agency
Bartle Bogle Hegarty
Copywriter
Bill Hartley    
Art director
Giles Hepworth
Creative director
Nick Gill
Planner
Debra Stephens
Media agency
Walker Media
Media planner
Nicki Hare
Media spend
N/S
Production company
Blink
Director
Lynn Fox
Editor
Final Cut -Suzy Davies
Post-production
The Mill
Audio post-production
Wave
Exposure
UK TV

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