Staples 'that was easy' by McCann Erickson
TV ads for Staples - showing how using their products gets things done a lot easier
Video 1: Knitting
Video 2: MIA
TV ads for Staples - showing how using their products gets things done a lot easier
Video 1: Knitting
Video 2: MIA
Released: 01 April 2008
Project name
That was easy
Client
Staples – Rachel Trueblood, VP, Marketing Director
Brief
To drive brand awareness for Staples by focusing on the brand message that Staples makes office life easier.
Copywriter
Mike Oughton
Art director
Cameron Short
Planner
Tim Browne
Media agency
Mediacom
Media planner
Richard Higbid
Production company
Rokkit
Director
Michael Downing
Editor
Julian Branquille
Post-production
MPC & Cut and Run