Staples 'that was easy' by McCann Erickson

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TV ads for Staples - showing how using their products gets things done a lot easier

Video 1: Knitting

Video 2: MIA

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Released: 01 April 2008

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Credits

Project name
That was easy

Client

Staples – Rachel Trueblood, VP, Marketing Director

Brief

To drive brand awareness for Staples by focusing on the brand message that Staples makes office life easier.

Copywriter
Mike Oughton

Art director

Cameron Short

Planner

Tim Browne

Media agency

Mediacom

Media planner

Richard Higbid

Production company
Rokkit

Director

Michael Downing

Editor

Julian Branquille

Post-production

MPC & Cut and Run

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