Harvey Nichols 'spring / summer' by Y&R Dubai

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Harvey Nichols is highlighting the effects of its traffic stopping spring / summer fashion collection with a print campaign from Y&R Dubai.

The campaign aims to convey to the Dubai-based Harvey Nichols shopper that its items can have overwhelming results.

Each execution carries an image of an item from the spring summer range along with a number of images of items such as a stop sign, rockets, jelly and fender benders, which act as a visual metaphor for the effect the item can have.

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Released: 17 March 2009

  • HnRockets-800.jpg

    HnRockets-800.jpg

  • HNJelly-800.jpg

    HNJelly-800.jpg

  • HNStop-800.jpg

    HNStop-800.jpg

  • HNBender-800.jpg

    HNBender-800.jpg

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Credits


Project name
Spring /Summer 09 Campaign

Client
Harvey Nichols

Brief
To announce the launch of the Spring/Summer Collection at Harvey Nichols. We showcased the fashion wear and accessories but with very dramatic visuals all around it. This helped us in conveying to our discerning audience that shopping at Harvey Nichols can lead to overwhelming results. Whether it's catfights or an unbelievable amount of attention from the opposite sex.

Creative agency
Y&R Dubai

Copywriter
Shahir Ahmed

Art director
Komal Bedi Sohal

Planner
Nadine Ghossoub

Photographer
Tejal Patni / Photolibrary

Retouching
Jomy Varghese

Exposure
National Press + Magazines

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