Tooheys 'beer relay' by Saatchi & Saatchi Australia

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Tooheys has launched a campaign in Australia to launch the coldest beer on Earth.

Tooheys has launched a campaign in Australia to launch the coldest beer on Earth.

Video icon Video 1: africa

Video icon Video2: mexico

Video icon Video3: new york


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Released: 18 March 2009

Creative in this campaign:

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Credits

Project name
Tooheys New – Beer Relay
Client
Lion Nathan, Tooheys New
Brief
Launch the coldest beer on Earth
Planner
Bram Williams
Media agency
ZenithOptimedia
Media planner
ZenithOptimedia
Production company
@Radical
Director
Gary Freedman
Editor
The Editors
Post-production
Fuel
Audio post-production
Nylon Studios and Amber Music
Exposure
Cinema, free-to-air and pay TV, online, outdoor, press, radio, SMS and QR mobile technology

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