Asda 'the colleague promise' by Fallon

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Fallon has brought back the pocket tap in a new campaign promoting the supermarket's range of £1 items.

The ad features real Asda employees discussing the breadth of the special offers and concludes with a Asda worker tapping his back pocket. 

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Released: 18 March 2009

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Credits

Project name
The Colleague Promise

Client
Katherine Paterson, Director of Brand Communications and Sam Morgan, Head of National Advertising

Brief
Allow the colleagues who work and shop at ASDA demonstrate the ASDA promise to save customers money every day

Art Director
Graham Storey

Copywriter
Phil Cockrell

Planner
Mark Sinnock

Media Agency
Carat

Media Planner
Helen Curtin

Producer
Lara Tait

Production Company
RSA

Director
Greg Fay

Producer
Sookie Foster and Emma Cairns of RSA

Editor
Dan Sherwood

Post-production
Final Cut

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