Ikea 'this is home' by Host

0.0 0 Votes

This Aussie ad shows the idea of furniture providing a base within the home around which family and friends live.

 In this ad it's a dining table.

Share On:

Released: 12 October 2008


Project name
This is Home


Julie Barber, Marketing Manager, IKEA


To demonstrate IKEA’s commitment to understanding real life at home so they can provide solutions which improve the lives of everyday Australians

Creative agency

HOST / The Glue Society


Luke Crethar   

Art director

Pete Baker


Lisa Aitken

Media agency


Media planner


Media spend


Production Company



The Glue Society


Bernard Garry – The Editors


The Editors

Audio post-production

Sound Reservoir – Paul Taylor


FTA / Pay / Cinema

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Ikea 'Kitchen Squad' by Beattie McGuinness Bungay

Ikea 'Kitchen Squad' by Beattie McGuinness Bungay

Ikea is to run a trio of ads across consecutive ad breaks on Channel 4 showing its Kitchen Squad surprising people by ripping out their old kitchen and installing a new one.

Ikea kicks off £4m advertising review

Ikea kicks off £4m advertising review

Ikea, the Swedish furniture giant, is hunting for an agency for its above-the-line account.