Ikea 'this is home' by Host

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This Aussie ad shows the idea of furniture providing a base within the home around which family and friends live.

 In this ad it's a dining table.

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Released: 12 October 2008

Credits

Project name
This is Home

Client

Julie Barber, Marketing Manager, IKEA

Brief

To demonstrate IKEA’s commitment to understanding real life at home so they can provide solutions which improve the lives of everyday Australians

Creative agency

HOST / The Glue Society

Copywriter

Luke Crethar   

Art director

Pete Baker

Planner

Lisa Aitken

Media agency

Mediacom

Media planner

MATCH

Media spend

$2,004,289

Production Company

@Radical.Media

Director

The Glue Society

Editor

Bernard Garry – The Editors

Post-production

The Editors

Audio post-production

Sound Reservoir – Paul Taylor

Exposure

FTA / Pay / Cinema

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