Ikea 'this is home' by Host
This Aussie ad shows the idea of furniture providing a base within the home around which family and friends live.
In this ad it's a dining table.
Released: 12 October 2008
- Agency: Host
- Advertiser: Ikea Australia
- Creative Type: Television
- Sector: Consumer Goods Retail Other High Street
- Country: Oceania Antarctica Australia
Credits
Project name
This is Home
Client
Julie Barber, Marketing Manager, IKEA
Brief
To demonstrate IKEA’s commitment to understanding real life at home so they can provide solutions which improve the lives of everyday Australians
Creative agency
HOST / The Glue Society
Copywriter
Luke Crethar
Art director
Pete Baker
Planner
Lisa Aitken
Media agency
Mediacom
Media planner
MATCH
Media spend
$2,004,289
Production Company
@Radical.Media
Director
The Glue Society
Editor
Bernard Garry – The Editors
Post-production
The Editors
Audio post-production
Sound Reservoir – Paul Taylor
Exposure
FTA / Pay / Cinema
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