Leo Burnett has launched a new campaign for Homebase that aims to highlight the fact that the store caters to both the DIY enthusiast and the more decorative home enhancer.
The ad shows how Homebase can "make anywhere a home for less" by featuring people transforming unsightly locations such as a shipping dock into wholesome living spaces.
Released: 19 March 2009
Project name
March Peak
Client
Harvey Bennett, Head of Marketing, Homebase
Copywriter
Richard Ince
Art director
Edward Tillbrook
Planner
Richard Cordiner
Media agency
Mindshare
Planner (media agency)
Simon Lonsdale
Production company
Academy Films
Director
Conkerco
Editor
Sam Rice-Edwards, The Assembly Rooms
Post-production
MPC
Audio post-production
Grand Central
Exposure
National television
Homebase is launching a campaign that continues the creative idea of transforming unusual spaces.
Homebase has launched a TV ad by Leo Burnett continuing its campaign theme of transforming everyday spaces.
© Haymarket Media Group Ltd.