KFC 'good things' by McCann Erickson Malaysia

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TV campaign - To assert KFC's role in the Malaysian fast food market above its competitors.

TV campaign - To assert KFC's role in the Malaysian fast food market above its competitors.

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Released: 19 March 2009

Creative in this campaign:

Credits

Project name               
“Good Things come together with KFC”
Client                   
KFC Holdings (Malaysia) Bhd
Brief                   
Highlight KFC’s presence and role in everyday Malaysian life and aim to forge a stronger bond and emotional connection between KFC and Malaysians.
Copywriter                   
Lee Szu Hung, Jeremy Chen
Art director               
Jules Tan, Bala Chow
Planner               
Abhinav Sharma
Media agency           
Carat M’sia
Media planner           
Lim Hui Min
Media spend
£ - not available
Production company           
Think Tank / Studio DL
Director     
Maurice Noone / David Lok
Editor          
Tiger Tiger / Studio DL
Exposure               
TV, radio, press advertising, point-of-sales materials, ambient, cinema and ground events

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