KFC 'good things' by McCann Erickson Malaysia

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TV campaign - To assert KFC's role in the Malaysian fast food market above its competitors.

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Keywords:

Malaysia, Fast Food, Asia, Global, Branding, Advertising

Released: 19 March 2009

Agency: McCann Erickson Malaysia
Advertiser: KFC
Creative Type: Television
Sector: Fast Food
Country: Asia Malaysia

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Credits

Project name
“Good Things come together with KFC”
Client
KFC Holdings (Malaysia) Bhd
Brief
Highlight KFC’s presence and role in everyday Malaysian life and aim to forge a stronger bond and emotional connection between KFC and Malaysians.
Copywriter
Lee Szu Hung, Jeremy Chen
Art director
Jules Tan, Bala Chow
Planner
Abhinav Sharma
Media agency
Carat M’sia
Media planner
Lim Hui Min
Media spend
£ - not available
Production company
Think Tank / Studio DL
Director
Maurice Noone / David Lok
Editor
Tiger Tiger / Studio DL
Exposure
TV, radio, press advertising, point-of-sales materials, ambient, cinema and ground events