Insurance Line 'nasty dad' by Host/Happy Soldiers
A pair of Australian ads highlighting the importance of organising life insurance, rather than leaving your loved ones with bills and loans in your wake.
TV spot.
Released: 06 April 2009
- Agency: Host
- Advertiser: Insurance Line
- Creative Type: Television
- Sector: Financial Services Insurance
- Country: Oceania Antarctica Australia
Credits
Project name
Insurance Line “Nasty Dad”
Client
Brad Goldschmidt and Howard Ware, Joint CEOs, Insurance Line
Brief
To develop a campaign that can communicate a range of messages for InsuranceLine, including overall brand, individual product and tactical messages.
Copywriter
John Kane
Art director
Ben Peacock
Planner
Olly Taylor
Media agency
Advertising Media Professionals
Media planner
Match – John Preston
Media spend
$460k
Production company
Caravan
Director
Ben Lawrence
Editor
Caravan
Post-production
Frame Set and Match
Audio post-production
Sound Reservoir
Exposure
FTA (SA only)
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