Insurance Line 'nasty dad' by Host/Happy Soldiers

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A pair of Australian ads highlighting the importance of organising life insurance, rather than leaving your loved ones with bills and loans in your wake.

TV spot.

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Released: 06 April 2009

Creative in this campaign:

Credits

Project name
Insurance Line “Nasty Dad”

Client

Brad Goldschmidt and Howard Ware, Joint CEOs, Insurance Line

Brief

To develop a campaign that can communicate a range of messages for InsuranceLine, including overall brand, individual product and tactical messages.

Copywriter

John Kane   

Art director

Ben Peacock

Planner

Olly Taylor

Media agency

Advertising Media Professionals

Media planner

Match – John Preston

Media spend

$460k

Production company

Caravan

Director

Ben Lawrence

Editor

Caravan

Post-production

Frame Set and Match

Audio post-production

Sound Reservoir

Exposure

FTA (SA only)

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