Insurance Line 'nasty dad' by Host/Happy Soldiers

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A pair of Australian ads highlighting the importance of organising life insurance, rather than leaving your loved ones with bills and loans in your wake.

TV spot.

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Released: 06 April 2009

Creative in this campaign:


Project name
Insurance Line “Nasty Dad”


Brad Goldschmidt and Howard Ware, Joint CEOs, Insurance Line


To develop a campaign that can communicate a range of messages for InsuranceLine, including overall brand, individual product and tactical messages.


John Kane   

Art director

Ben Peacock


Olly Taylor

Media agency

Advertising Media Professionals

Media planner

Match – John Preston

Media spend


Production company



Ben Lawrence




Frame Set and Match

Audio post-production

Sound Reservoir


FTA (SA only)

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