Alzheimer's Society 'beauty' by Red Bee Media

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The Alzheimer's Society uses shock tactics in its first ever TV advertising campaign to promote the charity.

The spot, by Red Bee Media, begins in the style of a traditional beauty ad featuring three female models.

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Released: 19 March 2009


Alzheimer's Society
Writers / art directors
Chris Balmond and Alison King
John Jones
Production company
Red Bee Media
Bridie Harrison 
Chris Balmond
Amanda James at Final Cut
Steffan Perry / Alix Smith
Audio post-production
Steve Lane at Grand Central
Five, Living, Challenge, UKTV channels and TCM - all have donated airtime

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