Child Bereavement Charity 'mothers day' by BBH

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The Child Bereavement Charity uses poignant imagery in a campaign to raise awareness on Mother's Day.

The print ad by BBH focuses on the painful silence left behind when a child or parent dies. It features images of children’s well-worn and much loved toys lying unused.

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Released: 28 February 2009

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Credits

Project name
Silence
Client
Child Bereavement Charity
Brief
To use the tactical opportunity of Mother's Day to raise awareness of what CBC does and to drive people to the web site.
Writer
Claudia Southgate
Art director
Verity Fenner
Photographer
Julian Germain
Exposure
UK/ print

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