Schweppes 'experience matters' by Mother

3.5 3 Votes

The campaign features black and white sketches of political and business personalities in boardroom and Antarctic environments with the strapline "experience matters".

The campaign features black and white sketches of political and business personalities in boardroom and Antarctic environments with the strapline "experience matters".

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Released: 20 March 2009

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Credits

Project name
Experience Matters
Client
Claire Turnbull, Senior Brand Manager, Schweppes
Brief
Schweppes illustrates its belief that experience matters in today's world through a series of satirical cartoons, humorously highlighting recent situations where people have demonstrated experience ... or the lack thereof.
Copywriter
Mother
Art director
Mother
Planner
Mother
Media agency
Vizeum
Media planner
Chris Stephenson
Illustrator
David Hopkins
Exposure
Press and outdoor

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