American Airlines 'Kevin Spacey' by McCann Erickson

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New TV ad for American Airlines, starring Kevin Spacey.

The ad highlights the business class service offered by the airline and to demonstrate it as top in its class for choice and comfort.

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Released: 24 March 2009

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Credits

Project name
Business Class
Client
Maria Sebastian and Jonathan Pierce, American Airlines
Brief
To communicate American Airlines’ new generation business class offering by highlighting the product and service benefits. Showcase AA as the choice airline for the discerning flyer.
Copywriter
Jerry Gallaher
Art director
Clive Yaxley
Planner
David Clements
Media agency
Universal McCann
Media planner
Sharon Palmer, Chris Pollard
Production company
Partizan
Director
Michel Gondry
Editor
Jef Buchanan
Post-production
The Mill
Audio post-production
Angel Sound

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