John Lewis 'spring fashion' by Kitcatt Nohr Alexander Shaw

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DM campaign to advertise John Lewis's range of fashion and accessories for Spring.

DM campaign to advertise John Lewis's range of fashion and accessories for Spring.

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Released: 26 March 2009

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Credits

Client name and job title
Miranda Goodenough, Head of Direct Marketing at John Lewis

Brief

Direct marketing campaign to inspire people to go and see the new spring fashion collection at their local John Lewis, and to book an appointment with one of their in-store fashion advisors, who can offer customers free advice on the latest looks.

Copywriter

Jim Dye

Art director

Roxie Messenger

Planner (creative agency)

David Yates

Designer (art worker)

Mary-Rose Agius

Production

Gary Bridge

Exposure

Direct mail to John Lewis customers

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