The campaign features print executions of silhouettes in suicidal frames, but the noose, pills and other methods are made up of words which have led to the dire situation.
The campaign features print executions of silhouettes in suicidal frames, but the noose, pills etc are made up of words which have led to the dire situation.
Released: 24 March 2009
Project name
Cybermentors: Bullying can kill
Client
Sherry Adhami, Head of Communications, Beatbullying
Brief
To raise awareness and educate consumers about the CyberMentors programme whilst also creating a platform that puts CyberMentors and the issues around cyber bullying on the news agenda.
Copywriter
Orlando Warner
Art director
Alex Taylor and Orlando Warner
Planner (creative agency)
Howard Miller and Sadie Clark
Media agency
Beatbullying/Walker Media
Photographer
Jonathan Muddell
M&C Saatchi has produced a viral with Sony Productions for the charity Beatbullying.
Posters by Hooper Galton will front a new anti-bullying campaign from Hachette Filipacchi's Sugar magazine and the NSPCC.
© Haymarket Media Group Ltd.