Roy Castle Lung Cancer Foundation 'deathbed' by CHI & Partners

4.0 1 Votes

Provocative campaign aiming to highlight the dangers of smoking and the direct consequences of getting lung cancer and ending up in your death bed.

The ad is for the Roy Castle Lung Cancer Foundation.

Share On:

Released: 25 March 2009

  • Lung-cancer_G.jpg

    Lung-cancer_G.jpg

of

Credits

Project name
‘Deathbed’
Client
Rosemary Gillespie, Chief Executive, Roy Castle Lung Cancer Foundation
Brief
Raise awareness of the direct link between smoking and hospitalization
Copywriter
Ed Edwards
Art director
Dave Masterman
Designer
Kylie McLean
Planner (creative agency)
Sarah Clark
Exposure
London Outdoor

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Britvic splits media between CHI and BBH

Britvic splits media between CHI and BBH

LONDON - Britvic has moved media duties on a number of its brands into Bartle Bogle Hegarty and CHI & Partners.

CHI nets first media buying accounts

CHI & Partners is launching a media venture called CHI & Partners Media.