Provocative campaign aiming to highlight the dangers of smoking and the direct consequences of getting lung cancer and ending up in your death bed.
The ad is for the Roy Castle Lung Cancer Foundation.
Released: 25 March 2009
Project name
‘Deathbed’
Client
Rosemary Gillespie, Chief Executive, Roy Castle Lung Cancer Foundation
Brief
Raise awareness of the direct link between smoking and hospitalization
Copywriter
Ed Edwards
Art director
Dave Masterman
Designer
Kylie McLean
Planner (creative agency)
Sarah Clark
Exposure
London Outdoor
LONDON - Britvic has moved media duties on a number of its brands into Bartle Bogle Hegarty and CHI & Partners.
CHI & Partners is launching a media venture called CHI & Partners Media.
© Haymarket Media Group Ltd.
