Mini 'mini cabriolet launch' by Plantage Berlin

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The first global Mini campaign features guys featured having a dual in their minis, sitting in a car and sitting on the back of a wagon.

The ad was produced by Plantage Berlin.

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Released: 24 March 2009

Creative in this campaign:

Related Creative:

Credits

Project name
Mini Cabrio Launch
Client
Piera Kaempf and Robert Gocke, BMW Group
Brief
Unconventionality in Tonality and Media Usage, Newness, Strong Competition, Brand Refreshment
Director
Tim Godsall
Creatives
Jason Schragger
Copywriter

Jason Schragger
Production company
Salt Berlin Filmproduktion Gmbh
Photographer
Simon Puschmann, Matt Hoyle

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