Mini 'mini cabriolet launch' by Plantage Berlin

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The first global Mini campaign features guys featured having a dual in their minis, sitting in a car and sitting on the back of a wagon.

The ad was produced by Plantage Berlin.

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Released: 24 March 2009

Creative in this campaign:

Related Creative:


Project name
Mini Cabrio Launch
Piera Kaempf and Robert Gocke, BMW Group
Unconventionality in Tonality and Media Usage, Newness, Strong Competition, Brand Refreshment
Tim Godsall
Jason Schragger

Jason Schragger
Production company
Salt Berlin Filmproduktion Gmbh
Simon Puschmann, Matt Hoyle

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