O2 'retired' by VCCP Berlin

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O2 Germany has launched a campaign highlighting the fact that it has ditched robotic voice response technology at its helpline, in favour of well-trained human advisors.

The TV spot, created by VCCP Berlin, shows the redundant telephone robots enjoying their retirement in a variety of locations from lounging poolside to enjoying fresh mountain air.

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Released: 16 March 2009

Credits

Project name
Retired

Client
O2 Germany

Art Director
Lars Wohlnick

Copy Writer
Oliver Frank

Agency Producer
Andy Leahy

Production company
CZAR Germany

Director
Lieven van Baelen

Exposure
National TV, press, outdoor - Germany

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