Ray-Ban 'colorize' by Cutwater

3.6 4 Votes

Cutwater has created a Viral for Ray-Ban that invites consumers to "colorize" their lives by purchasing a pair of glasses from the new summer collection.

The viral, which features a very clever chameleon, is supported by TV and print activity. 

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Released: 23 March 2009

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Credits

Title
Cameleon

Executive Creative Director
Chuck McBride

Creative Director
Travis Britton

Art Director

Kele Dobrinski

Copywriter
Noah Phillips

Agency Producer
Mai Huynh

Director
Seb Caudron

Production Company
Method Labs

Exposure
Online

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