Smart Energy 'junk ballet' by George Patterson Y&R Melbourne

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People create a moving model merry-go-round out of the junk at a scrap yard.

People create a moving model merry-go-round out of the junk at a scrap yard.

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Released: 24 March 2009

Credits

Project name
Junk Ballet
Client
Schweppes – Enda O’Sullivan, Group Marketing Manager
Brief
Bring the concept of 'good energy' to Life
Copywriter   
Simon Bagnasco
Art director
Chris Northam
Planner
Kate Smither
Media agency 
Carat
Production company
Revolver
Director
Kris Moyes
Editor
Stuart Reeves at Guillotine
Post-production
Fin Design
Audio post-production
Simon / Michael Nylon Studios
Exposure
Outdoor advertising, digital www.makesgoodenergy.com , in-store merchandising and point of sale, and one million sampling campaign to 18 to 24 year olds through festivals, University O weeks and online.

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