Honda 'let it shine' by Wieden & Kennedy Amsterdam

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Hundreds of car headlamps illuminate to the tune 'let it shine' in Honda's new spot for its Insight marque.

VIDEO 1: The ad, created by Wieden & Kennedy Amsterdam, which launches in Belgium today.

VIDEO 2: Making of film.

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Released: 26 March 2009

Creative in this campaign:

Credits

Project name
Let it Shine

Client

Honda

Copywriter

Zach Watkins

Art director

Nacho Guijarro, Craig Melchiano

Planner

Katie Dreke

Executive creative directors

John Norman and Jeff Kling

Production company

Bouffant

Director

Erik van Wyk

Post-production

Upstairs Post

Audio post-production

The Ambassadors

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