Orange 'saving private Ryan's number gold spot' by Fallon

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Fallon has produced its first Gold Spot for Orange, featuring Mr Dresden and Elliot

After years of hearing celebrity pitches for movie ideas Orange is now moving into the production business - 're-envisioning' Hollywood blockbusters with Orange mobile phones at the centre of the action.

The first ad from the studio is Saving Private Ryan's Number, starring Emilio Estevez.

Video 1: Main cinema spot featuring Emilio Estevez as he arrives for the premiere of Saving Private Ryan's Number with Mr Dresden and Elliot.

Video 2: Viral by Poke featuring Mark Kermode interviewing Mr Dresden and Elliot about the movie.

Video 3: Viral by Poke - movie trailer for Saving Private Ryan's Number.

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Released: 26 March 2009

Creative in this campaign:

Credits

Project name
Saving Private Ryan's Number Gold Spot
Client
Noel Cottle, Senior Advertising Manager
Brief
What would the Orange film funding board do next?
Copywriter
Toby Moore
Art director
Selina McKenzie
Media agency
Mediaedge:cia
Media planner
Sarah Matthews
Production company
Harvest
Director
Baker Smith
Editor
John Smith
Post-production
MPC      
Audio post-production
Wave

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