Comedy Central 'launch' by Karmarama

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South Park' charachter Kenny and the comedian Sarah Silverman front the advertising campaign launching Paramount Comedy's rebranding as Comedy Central.

The outdoor ads, created by Karmarama, carry the strapline "We're big on comedy".

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Released: 27 March 2009

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    ComedyKenny800.jpg

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Credits

Project name
Comedy Central launch

Client
Chris Hancox, VP Marketing & Creative Services, Comedy Central

Brief
Launch Comedy Central as the home of the biggest and brightest comedy around

Creative agency
Karmarama

Copywriter
Sarah McGregor

Art director
Dave Buonaguidi

Planner (creative agency)
Sid McGrath

Media agency
Equinox

TV Production Company
Kream

Exposure
TV and outdoor

Photographer (print)
Julian Wolkenstein

Retouching (print)
Stanleys

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