Sony Ericsson is challenging young people around the world to capture people's smiles through a new global PR and digital campaign.
Devised by PR agency Brando, the campaign offers users the chance to become official ‘Smile Hunters', where they use their mobile camera phones to capture as many smiles as possible and upload the pictures to a website, which has been designed and built by Dare.
Released: 27 March 2009
Project name
Smile Hunter
Client
James Young, Global Marketing Communications Manager, Sony Ericsson Mobile Communications
Brief
to promote Smile Shutter technology being incorporated into a range of Cyber-shot mobile phones, Brando and Dare were briefed to create a campaign to engage the target audience and get them taking and sharing pictures using mobile phones
Copywriter
Nicky Palamarczuk
Creative director
Matt Firth
Art Director
Steve Whittington
Planner (creative agency)
Stefano Augello
Designer
Tony Goff
PR Agency
Brando
Media agency
n/a
Exposure
Global – 33+ Markets
LONDON - Dare has created a viral homage to the recent Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students using a miniature slide made from household odds and ends.
© Haymarket Media Group Ltd.
