Sony Ericsson 'smile hunter' by Dare

0.0 0 Votes

Sony Ericsson is challenging young people around the world to capture people's smiles through a new global PR and digital campaign.

Devised by PR agency Brando, the campaign offers users the chance to become official ‘Smile Hunters', where they use their mobile camera phones to capture as many smiles as possible and upload the pictures to a website, which has been designed and built by Dare.

Share On:

Released: 27 March 2009

  • Sony1.jpg

    Sony1.jpg

  • Sony2.jpg

    Sony2.jpg

  • Sony3.jpg

    Sony3.jpg

  • Sony4.jpg

    Sony4.jpg

  • Sony5.jpg

    Sony5.jpg

  • Sony6.jpg

    Sony6.jpg

of

Related Creative:

Credits

Project name
Smile Hunter

Client
James Young, Global Marketing Communications Manager, Sony Ericsson Mobile Communications

Brief
to promote Smile Shutter technology being incorporated into a range of Cyber-shot mobile phones, Brando and Dare were briefed to create a campaign to engage the target audience and get them taking and sharing pictures using mobile phones

Copywriter
Nicky Palamarczuk

Creative director
Matt Firth

Art Director
Steve Whittington

Planner (creative agency)
Stefano Augello

Designer
Tony Goff

PR Agency
Brando

Media agency
n/a

Exposure
Global – 33+ Markets

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

ITV 'demons' by Dare

ITV 'demons' by Dare

Tube escalator ads to promote new series of Demons

Dare creates Barclaycard waterslide viral spoof

Dare creates Barclaycard waterslide viral spoof

LONDON - Dare has created a viral homage to the recent Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students using a miniature slide made from household odds and ends.