DLKW has created a pair of ads promoting the male and female orientated content offered by the Daily Mail.
The ads, announcing the paper's star columnists, is supported by a brand advertising campaign, featuring the Prime Minister and Sir Alan Sugar.
VIDEO 1: Female Columnists
VIDEO 2: Male Columnists
Released: 30 March 2009
Project name
Mirror Stock TV (Male / Female Columnists)
Client
Tim Anderson - Head of Marketing (Trinity Mirror)
Brief
To promote the football / female content offered by The Daily Mirror by announcing the star columnists.
Copywriter
Hollie Bailey
Art director
Guy Bingham
Planner
Katherine Ellis
Media agency
Zenith Optimedia
Media planner
Nicola Whatley
Production company
Golden Square / Passion Pictures
Director
Dan Sumich (for female columnists)
Editor
N/A
Post-production
Disco @ Golden Square / Passion Pictures
Audio post-production
Scramble
Exposure
TV - weekly varying from Tuesday-Friday
The Daily Mirror is highlighting that it covers everything from the PM to the P45 with a new TV advertising campaign.
Trinity Mirror has reported a 20.1 per cent fall in group ad revenue since the end of June.
© Haymarket Media Group Ltd.