Daily Mirror 'male / female columnists' by Delaney Lund Knox Warren

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DLKW has created a pair of ads promoting the male and female orientated content offered by the Daily Mail.

The ads, announcing the paper's star columnists, is supported by a brand advertising campaign, featuring the Prime Minister and Sir Alan Sugar.

VIDEO 1: Female Columnists

VIDEO 2: Male Columnists

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Released: 30 March 2009

Creative in this campaign:

Related Creative:

Credits

Project name
Mirror Stock TV (Male / Female Columnists)

Client
Tim Anderson - Head of Marketing (Trinity Mirror)

Brief
To promote the football / female content offered by The Daily Mirror by announcing the star columnists.

Copywriter
Hollie Bailey    

Art director
Guy Bingham

Planner
Katherine Ellis

Media agency
Zenith Optimedia

Media planner
Nicola Whatley

Production company
Golden Square / Passion Pictures

Director
Dan Sumich (for female columnists)

Editor
N/A

Post-production
Disco @ Golden Square / Passion Pictures

Audio post-production
Scramble

Exposure
TV - weekly varying from Tuesday-Friday

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